The 2 Most Interesting Aspects of Possible iTunes Rentals

The two most interesting aspects of iTunes offering rentals—

_The implications for Apple TV—expect at least a software update to support the new functionality. Accessing the iTunes store from the living room is certainly one good step in reviving/re-inventing a cool product suffering neglect and lackluster adoption. A little more computing muscle/storage and the addition of disc burning/playing might also help position it and increase interest. Even with poor sales, the Apple TV is still miles ahead of budding competitors like Sansa’s TakeTV in functionality and user experience.

_”iPod compatible” versions of movies included on forthcoming DVDs. Part of the supposed agreement with Fox is the studio’s inclusion of “iPod compatible” files on forthcoming DVDs (haven’t checked whether this includes HD discs as well). It seems like it wouldn’t be a big jump to the inclusion iPod-only exclusive extras/additional content/etc. How about including an Apple TV-compatible HD version?

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