An excellent precedent, and an interesting business move by CBS, even if you have no interest in the NCAA Tournament. Via Silicon Alley Insider.
The NCAA tournament has been one of CBS’s most successful forays on the web, drawing nearly 1.4 million users last year. And putting the games online is one of those moves that’s incredibly sensible, yet hard for big media companies to pull off: Most online viewing goes on at work, so it’s hard to argue that the Web will cannibalize TV audiences. And anyone who could watch the games on TV instead of a PC is obviously going to do so.
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